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Evidence Guide: ICPPRP411 - Undertake a complex design brief

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

ICPPRP411 - Undertake a complex design brief

What evidence can you provide to prove your understanding of each of the following citeria?

Negotiate a complex design contract

  1. Communication with client results in development of a complex design brief, and client agreement is secured
  2. Job analysis and research are undertaken to source cost-efficient design production procedures
  3. Possible design options are analysed to meet optional printing processes and substrates
  4. Individual design stages of brief are timed and costed to determine accurate parameters of cost
  5. Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client
  6. Client approval to proceed is obtained
Communication with client results in development of a complex design brief, and client agreement is secured

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Job analysis and research are undertaken to source cost-efficient design production procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Possible design options are analysed to meet optional printing processes and substrates

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Individual design stages of brief are timed and costed to determine accurate parameters of cost

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Client approval to proceed is obtained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan design process

  1. Appropriate production processes are planned and scheduled to meet brief specifications for the printing substrate
  2. Materials are sourced and ordered to conform to brief requirements
  3. Design team members are briefed and work roles allocated to keep design process organised and on time
Appropriate production processes are planned and scheduled to meet brief specifications for the printing substrate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Materials are sourced and ordered to conform to brief requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design team members are briefed and work roles allocated to keep design process organised and on time

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Render a complex graphic design

  1. Complex graphic design concept is rendered electronically or manually to conform to the brief
  2. Adjustments or recommendations are made to enhance the design according to brief in consultation with client
  3. Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief
  4. Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates
Complex graphic design concept is rendered electronically or manually to conform to the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adjustments or recommendations are made to enhance the design according to brief in consultation with client

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure feasibility of production

  1. Type options are checked to meet specified printing processes and substrates
  2. Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates
  3. Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates
  4. Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates
  5. Foils and embossing are checked to meet specified printing processes and substrates
Type options are checked to meet specified printing processes and substrates

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Foils and embossing are checked to meet specified printing processes and substrates

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Solve technical problems

  1. Materials and/or format are reviewed to ensure most suitable are selected to prevent design and production problems
  2. Technical problems are resolved by re-design or amendment of the brief in consultation with client to acceptable standards
Materials and/or format are reviewed to ensure most suitable are selected to prevent design and production problems

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Technical problems are resolved by re-design or amendment of the brief in consultation with client to acceptable standards

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure quality output

  1. Standards for reproduction are documented to form a reference bank for the design process
  2. Design solutions are filed and stored ready for retrieval according to enterprise procedures
  3. Internal performance standards are evaluated to identify potential reforms for future enterprise procedures
  4. Future actions are determined to incorporate accurate cost and time analyses into future briefs
Standards for reproduction are documented to form a reference bank for the design process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design solutions are filed and stored ready for retrieval according to enterprise procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Internal performance standards are evaluated to identify potential reforms for future enterprise procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Future actions are determined to incorporate accurate cost and time analyses into future briefs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Negotiate a complex design contract

1.1 Communication with client results in development of a complex design brief, and client agreement is secured

1.2 Job analysis and research are undertaken to source cost-efficient design production procedures

1.3 Possible design options are analysed to meet optional printing processes and substrates

1.4 Individual design stages of brief are timed and costed to determine accurate parameters of cost

1.5 Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client

1.6 Client approval to proceed is obtained

2 Plan design process

2.1 Appropriate production processes are planned and scheduled to meet brief specifications for the printing substrate

2.2 Materials are sourced and ordered to conform to brief requirements

2.3 Design team members are briefed and work roles allocated to keep design process organised and on time

3 Render a complex graphic design

3.1 Complex graphic design concept is rendered electronically or manually to conform to the brief

3.2 Adjustments or recommendations are made to enhance the design according to brief in consultation with client

3.3 Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief

3.4 Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates

4 Ensure feasibility of production

4.1 Type options are checked to meet specified printing processes and substrates

4.2 Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates

4.3 Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates

4.4 Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates

4.5 Foils and embossing are checked to meet specified printing processes and substrates

5 Solve technical problems

5.1 Materials and/or format are reviewed to ensure most suitable are selected to prevent design and production problems

5.2 Technical problems are resolved by re-design or amendment of the brief in consultation with client to acceptable standards

6 Ensure quality output

6.1 Standards for reproduction are documented to form a reference bank for the design process

6.2 Design solutions are filed and stored ready for retrieval according to enterprise procedures

6.3 Internal performance standards are evaluated to identify potential reforms for future enterprise procedures

6.4 Future actions are determined to incorporate accurate cost and time analyses into future briefs

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Negotiate a complex design contract

1.1 Communication with client results in development of a complex design brief, and client agreement is secured

1.2 Job analysis and research are undertaken to source cost-efficient design production procedures

1.3 Possible design options are analysed to meet optional printing processes and substrates

1.4 Individual design stages of brief are timed and costed to determine accurate parameters of cost

1.5 Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client

1.6 Client approval to proceed is obtained

2 Plan design process

2.1 Appropriate production processes are planned and scheduled to meet brief specifications for the printing substrate

2.2 Materials are sourced and ordered to conform to brief requirements

2.3 Design team members are briefed and work roles allocated to keep design process organised and on time

3 Render a complex graphic design

3.1 Complex graphic design concept is rendered electronically or manually to conform to the brief

3.2 Adjustments or recommendations are made to enhance the design according to brief in consultation with client

3.3 Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief

3.4 Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates

4 Ensure feasibility of production

4.1 Type options are checked to meet specified printing processes and substrates

4.2 Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates

4.3 Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates

4.4 Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates

4.5 Foils and embossing are checked to meet specified printing processes and substrates

5 Solve technical problems

5.1 Materials and/or format are reviewed to ensure most suitable are selected to prevent design and production problems

5.2 Technical problems are resolved by re-design or amendment of the brief in consultation with client to acceptable standards

6 Ensure quality output

6.1 Standards for reproduction are documented to form a reference bank for the design process

6.2 Design solutions are filed and stored ready for retrieval according to enterprise procedures

6.3 Internal performance standards are evaluated to identify potential reforms for future enterprise procedures

6.4 Future actions are determined to incorporate accurate cost and time analyses into future briefs

Evidence of the ability to:

develop a clear design brief by agreement, and prepare a quotation

produce a complex design which meets reproduction and client requirements

produce finished art from complex design briefs that use different printing processes

provide evidence that each stage, from initial negotiation of the brief to final print production, has been carried out satisfactorily.

use computer hardware and software to produce concepts and pre-press artwork.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe how design requirements influence selection of THREE printing processes, operations or electronic media

explain how design factors influence cost of printed job

identify how printing substrates are selected and affects inks and printing substrates have on design

explain how colour and typeface selection impact design

explain how colour breakdown and sequence is managed in print to meet production and budget requirements

identify how substandard or unsuitable artwork from external sources affects print quality and how faulty artwork is rectified

describe common technical problems when a design is printed and how they are resolved, such as image on double page spread or finger marks on dark solids

describe procedures for special effects printing

explain how artwork is matched to customer’s specifications as outlined on the job sheet

list manuals, safety and other documentation relevant to this task, and where they are kept, and what sort of information is included

list other sources of available information.